A new eco-conscious way of purchasing jewellery.

Updated: 5 days ago


As an ethical jewellery business, sustainability is at the heart of what we do. We are constantly looking for ways to reduce the impact we have on the planet and our new range does exactly that.




You can create a collection that grows with you by purchasing long-lasting components and building up your charms over time. This new way of shopping allows for an affordable way to own the jewellery collection of your dreams whilst protecting mother earth.


We are so confident in our new designs that we are offering a one year guarantee on all components, meaning we will fix and replace any damages completely free of charge. For more info on our guarantee click the link here.


So how does it work?


The first step is to choose the components you wish to start with. The options are:

  • Ear-wires

  • Hoops

  • Necklace

  • Bracelet

  • Anklet

Then you can add the relevant charms. Earring Charms are ONLY compatible with earring components. Chain Charms can be purchased alongside any chain.


Ocean and nature inspired charms will be released monthly so you can build up your collection over time. This gives you the opportunity to own many beautiful jewellery designs without having to spend more money on components. It also reduces impact on the planet by you only purchasing what is necessary.


If all this is not enough goodness for you, £1 from every purchase is donated to The Marine Conservation Society. MCS is a UK charity fighting to recover the health of our oceans with people-powered and science led action.


Don't hesitate to get in touch with any questions or queries at water.baby.jewellery@hotmail.com.

How to change your charms:





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